Ad Planner
Yahoo! EMEA Research and Insights 2011-2014
Although it's an old project, it's a notable one. I had a chance to design and build a series of prototypes for new advertising formats tested by Yahoo! EMEA Research across its pan-European audience. In addition, I developed an application that allows access to and visualise the gathered data.
We performed around twelve waves, testing between two and seven formats in each wave.
Yahoo! Research used the application to qualify advertising formats for further product development.