Tomasz Kozysa

Ad Planner

Yahoo! EMEA Research and Insights 2011-2014

  • IA/UI/UX
  • JQuery/HTML/CSS
  • LAMP/Codeigniter

Although it's an old project, it's a notable one. I had a chance to design and build a series of prototypes for new advertising formats tested by Yahoo! EMEA Research across its pan-European audience. In addition, I developed an application that allows access to and visualise the gathered data.

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Homepage

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Research results were displayed using an interactive spider chart, working application screengrabs

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The filter system was based on native form elements aided with Javascript and provided a deep dive into the data and performance comparison across different ages, countries or interest groups.

We performed around twelve waves, testing between two and seven formats in each wave.

Yahoo! Research used the application to qualify advertising formats for further product development.